![]() If the stakeholders approve the product’s plan, the product manager will then take the strategic lead in moving forward with the development. The product manager’s strategic tool to capture this plan and share it with the cross-functional team is the product roadmap. This includes developers, the sales and marketing teams, and any executives or investors who will need to sign off on the plan. The next step will be to translate this information into a format they can communicate across the organization. The product manager maps out the product’s strategic goals, priorities, and plans. Also, roughly when the team will have a working version ready for the market. This strategy will include the market and persona the product will serve and how it will solve that market’s specific challenges-a high-level overview of the product itself. Product managers take the knowledge they gain from their research and apply those learnings to crafting a high-level strategic plan. They do all this to know which product to focus on next or where to take an existing product. This also means they must analyze usage data and customer feedback from existing products. That is to say, studying current market trends, personas, and competitors. A few examples: Conducting researchĪ product manager needs to stay up to date. ![]() Most product managers’ job descriptions include at least some of the same roles and tasks. A Pharmaceutical Product Manager would include these responsibilities as well. The product manager ultimately owns the product’s success or failure in the market. They develop a strategic direction and drive the development of their companies’ products. Whether the industry is pharmaceuticals, furniture, or food, product managers representing all types of products share a few common high-level responsibilities. What All Industries Expect from Their Product Managers
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